Dr. Jennifer Crawford joined Waypoint as the Manager of Research and Academic Operations in 2018, until transitioning to the role of Director, Data Analytics & Health Information Management in 2022. She holds a Scientific Appointment as a Adjunct Scientist with the Waypoint Research Institute. She completed her PhD (2016) in the area of health psychology and behavioural medicine, and previously worked as a Research Scientist with the Saskatchewan Health Authority. Dr. Crawford is currently an Adjunct Professor in the Faculty of Health Sciences at Ontario Tech University and has taught undergraduate/graduate level courses in population health and quantitative statistical analysis at the University of Alberta and University of Regina, respectively. Dr. Crawford is also a Certified Personal Trainer with the Canadian Society for Exercise Physiology and regularly volunteers her time to provide exercise testing, exercise sessions and behavioural support to those who are looking to live a more activity lifestyle.